Electronic Arts CEO on 'Star Wars' and Business Strategy

The video discusses EA's participation in the E3 event, highlighting key game releases and industry trends. EA's growth strategy focuses on digital and mobile gaming, with significant contributions from the Star Wars franchise. The company is also expanding into esports, offering competitive gaming opportunities. Financial strategies include stock buybacks and cost management to ensure shareholder value and company growth.

What strategies is EA implementing to grow its esports segment?

What are the expected outcomes of EA's buyback strategy?

How does EA plan to manage costs while pursuing growth?