Ford CEO Sees Half of Future Business Coming From Services

The video features a discussion between Marc Benioff, CEO of Salesforce, and Jim Farley, CEO of Ford, about the digital transformation in the automotive industry. They explore the integration of digital services in vehicles, the role of Salesforce in enhancing customer experience, and the future of connected services. The conversation also touches on market opportunities, sustainability, and the impact of the pandemic on technology development. Both leaders emphasize the importance of software in driving brand loyalty and the potential for new revenue streams through value-added services.

What does Marc Benioff mean by 'connected trucks'?

What are the potential benefits of the Ford Pro initiative as discussed by Jim Farley?

How did the pandemic influence the development of Ford's technology according to Jim Farley?

What competitive advantages does Ford have according to Marc Benioff?