Postmedia CEO: 'Essential' to Have an Extended Runway

Postmedia CEO: 'Essential' to Have an Extended Runway

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The video discusses the financial challenges faced by a company, focusing on debt reduction and the shift towards digital marketing to offset declining print ad revenue. It highlights the turnaround of the National Post and the broader industry challenges, including job cuts and maintaining product quality. The potential for government partnership and management retention strategies are also explored.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are being implemented to increase digital marketing revenues?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns are raised about job cuts in the industry?

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