China's Ad Sellers Take 11% of Global Digital Market

The video discusses the significant growth of Chinese digital companies in the global ad market, highlighting their 11% market share. It emphasizes the rise of mobile advertising, with companies like Baidu and Alibaba experiencing rapid growth. The video also compares the mature US and Western European markets with the emerging Chinese market, noting different advertising strategies and trends.

In what ways do advertisers in the US differ from those in China regarding their strategies?

What are some of the emerging trends in digital advertising that US companies are exploring?