Musk Talking to NBC's Yaccarino About Top Twitter Job

The transcript discusses Lindy Acarina's role at NBC Universal and her potential impact on Twitter's advertising strategy. NBCU generates significantly more revenue than Twitter did before Elon Musk's takeover. The discussion explores Twitter's future direction, focusing on advertising and the development of the X app. Concerns in the advertising industry about Twitter's changes and content are highlighted. Acarina's experience with NBCU's ad network, which also serves Apple News, may bring valuable expertise to Twitter, potentially affecting its data usage and targeting capabilities.

What expertise is expected to be brought to Twitter by the new head of advertising?

What implications might the new advertising strategy have for Twitter users?