Introducing Individual CD: A New Way to Purchase Music

IMHG, a medium-sized music trade company, has introduced a new system for purchasing music using a portable mini computer that scans CD barcodes. This device allows customers to select and compile up to 14 songs, preview tracks, and use a stylus for easy navigation. The system is praised for its cost-effectiveness and variety, with individual tracks priced at $0.99 and an additional €2.00 for the CD. IMHG's initiative is a response to the rise of music downloads and aims to enhance customer experience with a blend of traditional and electronic features. The company believes this approach will revitalize music retailing.

What is the new system being pioneered by IMHG in the music trade?

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How does the portable mini computer enhance the music purchasing experience?

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What are the benefits of the individual CD service offered by IMHG?

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What challenges does the music industry face according to Tim Milena?

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In what ways does the new system aim to meet consumer expectations?

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