CLEAN : J K Rowlings new novel hits British book stores

The video discusses 'The Worm', the sequel to 'The Cuckoo's Calling' by JK Rowling, highlighting its popularity and the anticipation surrounding its release. The use of a pseudonym, Robert Galbraith, is noted, though it doesn't affect the book's success. The crime genre's growth in British fiction is emphasized, with Rowling tapping into a diverse market.

What is the significance of the pseudonym Robert Galbraith in relation to the author's identity?

How does the popularity of JK Rowling's new books compare to her previous works?