Puma Celebrity Spots Help Sell Women's Trainers: Gulden

The video discusses the potential impact of Trump's presidency on trade and business, emphasizing a focus on product and marketing improvements. It highlights the role of celebrities like Rihanna and Usain Bolt in boosting Puma's brand and sales. The balance between maintaining brand heritage and leveraging celebrity influence is explored. The video concludes with a discussion on improving operating margins and long-term business strategy.

What impact does the speaker believe the Trump presidency will have on trade in the short term?

How does the speaker describe the influence of celebrities like Rihanna and Usain Bolt on their brand?

What is the speaker's perspective on the importance of maintaining a balance between celebrity partnerships and brand heritage?

What dual strategy does the speaker suggest is necessary for Puma's success?

How does the speaker plan to improve Puma's operating margin while ensuring long-term growth?