Is Trump's Brand Forever Changed by Politics?

The transcript discusses the evolution of Trump's brand from luxury to a more complex image due to his political involvement. It explores potential shifts in his business focus post-election, including the possibility of starting a media company. The impact of media attention on Trump's properties is analyzed, showing a decline in visits and bookings. The discussion also covers Trump's licensing model and its effects on investors. Ivanka Trump's brand is highlighted as a successful aspect of the Trump brand, with potential positive impacts if the business is handed over to his children.

What potential changes to Trump's brand are suggested if he loses the election?

How have Trump's properties been affected by the perception of his brand among millennials?