Writing for the Global Marketplace

Bill Carmody discusses the importance of writing for a global marketplace, emphasizing the need to appeal to multiple countries by considering cultural differences and language nuances. He suggests starting with English-speaking countries and adapting messages to fit local preferences while maintaining a universally appealing core message. The goal is to be effective globally by understanding and implementing small but significant changes in different regions.

What are some examples of how language can be customized for different audiences?

What does it mean to 'think globally and act locally' in the context of writing?