New Data Reveal How Amazon Video Stacks Up Against Netflix, Hulu | THR News

Amazon Prime offers a $99 annual membership with perks like free shipping and streaming services. A Reuters report reveals Amazon's video audience was 26 million in early 2017, trailing behind Netflix's 48 million. Amazon's original content attracted over 5 million new Prime members from 2014 to 2017. The company invested $4.5 billion in content in 2017, compared to Netflix's $6 billion. CEO Jeff Bezos highlighted that Prime members tend to purchase more across Amazon's platform. Despite not disclosing the popularity of its video-specific subscription, Amazon's strategy of integrating video into Prime aims to boost overall sales.

What impact did Amazon originals have on Prime membership between late 2014 and early 2017?

What strategy did Jeff Bezos mention regarding the addition of video to the Prime subscription?