New Data Reveal How Amazon Video Stacks Up Against Netflix, Hulu | THR News
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Amazon Prime offers a $99 annual membership with perks like free shipping and streaming services. A Reuters report reveals Amazon's video audience was 26 million in early 2017, trailing behind Netflix's 48 million. Amazon's original content attracted over 5 million new Prime members from 2014 to 2017. The company invested $4.5 billion in content in 2017, compared to Netflix's $6 billion. CEO Jeff Bezos highlighted that Prime members tend to purchase more across Amazon's platform. Despite not disclosing the popularity of its video-specific subscription, Amazon's strategy of integrating video into Prime aims to boost overall sales.
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What impact did Amazon originals have on Prime membership between late 2014 and early 2017?
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What strategy did Jeff Bezos mention regarding the addition of video to the Prime subscription?
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