InterContinental Hotels: China Business Beginning to Recover

InterContinental Hotels: China Business Beginning to Recover

Assessment

Interactive Video

Business

University

Hard

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The video discusses the challenges faced by the travel industry due to COVID-19, highlighting a significant drop in revenue but maintaining profitability through cost reduction. It covers safety measures implemented in hotels to reassure customers and the varying recovery rates in different markets, with a focus on the Chinese market's recovery. The discussion also touches on potential industry consolidation and strategic planning for future growth, emphasizing the inherent desire for travel and the expected return to normalcy in the coming years.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the current state of the Chinese travel market according to the discussion?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What opportunities for consolidation in the industry are mentioned?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker envision the future of travel and tourism post-pandemic?

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