Marketing: Crash Course Film Production

The video explores the evolution of film marketing from its early days to modern strategies. It highlights the importance of marketing in the film industry, discussing the role of celebrities, posters, trailers, and digital platforms. The video also covers the impact of the internet and social media on targeted marketing, as well as the financial considerations involved in marketing budgets. It emphasizes the need for films to find their audience through various distribution channels, including theaters, streaming services, and film festivals.

What are some marketing strategies used for films released on streaming services?

What is the significance of the opening weekend box office for big budget movies?

In what ways do independent films approach marketing differently from big budget films?