Coca-Cola Shares Bubble Over to Near-Record Territory

Coca-Cola Shares Bubble Over to Near-Record Territory

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Coca-Cola's refranchising strategy in North America, which aims to improve margins and volume growth by transferring distribution to independent bottlers. It also examines the political environment surrounding sugary drinks, including potential sugar taxes in various countries. The discussion highlights consumer trends shifting towards non-sugar beverages and the challenges Coca-Cola faces in adapting to these changes while maintaining profitability.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of the food and beverage lobby on sugar regulation in the United States?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the consumer shift towards non-sugar drinks affect Coca Cola's strategy?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Coca Cola face regarding its most profitable products?

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