Market Leader

The video discusses the importance of understanding the competitive environment and tracking performance against competitors. It defines a market leader as a company or product with the largest market share, often due to unique offerings and strong marketing. However, maintaining market leadership requires high customer satisfaction, as dissatisfied customers can harm sales. To be a market leader, a company needs a unique product, effective marketing, and satisfied customers.

What does it mean for a product to have a unique offering?

How does strong marketing contribute to a company's market leadership?