Toyota Forecasts Another Record Profit

The transcript discusses Toyota's market strategy, focusing on challenges in Japan and growth in international markets, particularly the US. The impact of the yen's exchange rate on Toyota's earnings is highlighted, with a focus on the Lexus division, which benefits from these changes. The expansion of the Lexus lineup, including new models and strategic positioning, is also covered.

What challenges does the domestic market in Japan pose for Toyota?

What are the key factors that differentiate Toyota from its competitors in terms of profitability?

Which division of Toyota is expected to benefit the most from the current market conditions?

How is the exchange rate of the yen expected to impact Toyota's profitability?

What strategies might Toyota employ to make Lexus more competitive?