CLEAN : Thriving BMW unveils new models at Detroit

CLEAN : Thriving BMW unveils new models at Detroit

Assessment

Interactive Video

Other

10th Grade - University

Hard

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The video discusses the features of a car with a 431 horn inline 6-cylinder engine and a 6-speed manual gearbox. It highlights BMW's record sales in 2013, with over 1.96 million vehicles sold worldwide. The US market is expected to recover to pre-crisis levels, with over 16 million car sales. The M products are emphasized as key to brand expansion, especially in the US. The video concludes with a focus on niche markets and confidence in future growth.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the record number of cars sold by the BMW brand in 2013?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker think about the growth of car sales in the United States?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How many million car sales are expected in the US this year?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the M products in the United States market?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the speaker's outlook on the growth of the niche market mentioned?

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