Introducing the World's First Rear View Cycling Helmet

The video introduces the world's first rear view cycling helmet, which functions like a rear view mirror for cyclists. It uses a three-way optical system to project an image onto a reflective strip inside the helmet. Developed over eight years, it was launched at the International Cycle Show in London. The helmet aims to prevent accidents and is expected to dominate the market, with plans to produce 100,000 units in the first year. The company plans to expand the technology to motorcycle helmets. Analysts predict the optical system will become standard, and the helmet is already certified to British and European safety standards, with U.S. approval expected soon.

What do analysts believe about the new rear view optical system in terms of rider preference?

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What safety standards has the helmet already been certified to?

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