New Apple MacBook Pro Model Is All About the Keyboard

The video discusses Apple's redesign of the MacBook Pro keyboard, addressing past complaints about the butterfly mechanism. It highlights the target audience, including software developers and video editors, and examines the pricing strategy, noting that the new model is more affordable than expected. The Mac's role in Apple's revenue strategy is explored, showing its steady contribution to sales. Finally, the potential impact of Apple TV+ on MacBook sales is considered, though it's deemed unlikely to be a major factor.

What percentage of Apple's sales does the Mac represent, and how has it performed over the years?

What factors contributed to the perception that the Mac was 'dying' a few years ago?