What is the significance of self-service advertising for platforms like Twitter and Facebook?
Will Twitter's Video Streaming Plans Succeed?
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Business, Information Technology (IT), Architecture
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University
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Hard
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The video discusses Twitter's growth potential through live video, with interest from companies like Disney and Salesforce. Twitter aims to capture more advertising revenue by making its platform more self-service. Snapchat is also expanding its advertising capabilities, though it faces challenges with market standards. Both platforms are focusing on attracting younger audiences.
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In what ways does the advertising strategy of Snapchat differ from that of Facebook and YouTube?
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