Mercedes, BMW Wrangle for Top Luxury Car Spot

The transcript discusses BMW's strategy to maintain its sales leadership in 2016, despite challenges from competitors like Mercedes and Audi. BMW's growth rate was slower, and it lacked new models in the second half of the year. However, BMW exceeded profit expectations by including recall costs in their reports, unlike its competitors. The company is also focusing on electric and self-driving cars, with a significant rise in electric car sales. This shift is seen in the context of competition from Tesla and other carmakers preparing their electric models.

What has been BMW's approach to electric cars, and how has it impacted their sales?

In what context should BMW's electric car strategy be viewed concerning competitors like Mercedes and Audi?