Consumer's Hunt for Cyber Monday Value

The video discusses current marketing trends, highlighting how consumers are focused on savings despite economic challenges. It explores the role of social media platforms like Meta, TikTok, and YouTube in driving traffic during Black Friday. The discussion also covers how major retailers like Amazon and Walmart are transforming into data businesses, using first and third-party data to validate marketing investments and track consumer behavior.

What was the observed increase in conversion rates during the Black Friday weekend compared to the previous year?

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How did consumers demonstrate their spending behavior during the holiday season according to the discussion?

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