Going Viral: Amazon's '#1 Best Seller' Scammers

The video tutorial explains how merchants manipulate Amazon's product categories to gain bestseller badges for popular items like phone mounts by placing them in unrelated categories with slower sales. This practice is widespread, as highlighted by Bloomberg's investigation, which found numerous examples of such scams. Despite Amazon's policies prohibiting this, enforcement is inconsistent. The video also discusses the entrepreneurial nature of these tactics and encourages viewers to read more about the issue on Bloomberg.

What does the presence of bestseller badges indicate, and what should consumers be cautious about?

What did Bloomberg find regarding best sellers in the wrong categories?