Fujifilm: Adapting to the Digital Age

The video explores Fujifilm's journey from a photography giant to a diversified company. It highlights the challenges posed by the digital revolution, which threatened the core of Fujifilm's business. The company had to innovate and adapt, moving beyond traditional film to survive. The narrative also covers Fujifilm's rivalry with Kodak and how strategic decisions, like sponsoring the 1984 Olympics, helped them gain market share. Fujifilm's story is one of resilience and transformation in the face of rapid technological change.

How did Fujifilm's perception as custodians of photography influence its business decisions?

In what ways did Fujifilm adapt its technology to compete with Kodak?

What strategies did Fujifilm employ to ensure its survival in the digital age?

What challenges did Fujifilm face as it entered the 21st century?