BrewDog Co-Founder: We're in Pure Survival Mode Right Now

The video features an interview with James Watt, co-founder of BrewDog, discussing the impact of the pandemic on their business. BrewDog faced significant revenue loss but adapted by pivoting to home delivery and online sales. The company also engaged in social initiatives like producing hand sanitizer. Watt talks about the challenges of scaling, the importance of community ownership, and the company's political marketing strategies. Despite uncertainties, BrewDog remains committed to its mission and values.

How does James Watt view the potential impact of scaling BrewDog's operations?

What future challenges does James Watt anticipate for BrewDog and the hospitality industry?

What is BrewDog's approach to political statements and marketing?