TicToc

The video introduces Tick Tock by Bloomberg, a news service launched in 2017 to cater to mobile-first consumers on social media platforms. It highlights the need for verified news in the digital age and describes the millennial audience, termed the 'New Guard', who are globally engaged and seek innovative storytelling. Tick Tock differentiates itself with 24/7 global coverage and the support of Bloomberg's extensive newsroom. The video also emphasizes the importance of quality in news and transitions to a discussion on LGBTQ equality.

What was the primary reason for the launch of Tick Tock?

What are some of the challenges faced by consumers of news on social media?

How does Tick Tock differentiate itself from traditional news outlets?

Describe the characteristics of the audience referred to as the 'New Guard'.

In what ways does Tick Tock aim to engage its audience?

How does Tick Tock plan to address the needs of its audience in terms of news consumption?

What is the significance of having a large number of journalists and analysts in various countries for Tick Tock?