Ford Pro CEO on Demand, EV Adoption, Pricing

The transcript discusses Ford's market position, challenges in meeting vehicle demand, and the slower EV adoption in the US compared to Europe and China. It highlights Ford's leadership in commercial vehicles, the importance of software in modern vehicles, and the role of pricing and customer education in EV adoption. The transcript also touches on labor relations and production challenges faced by Ford.

What role does education play in the decision-making process for commercial vehicle purchases?

What are the benefits of using data and software to optimize routes for electric vehicles?

How is the negotiation process with workers impacting vehicle production at Ford?