Inside Amazon's Prime Day Game Plan

Inside Amazon's Prime Day Game Plan

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses Amazon's acquisition of Whole Foods and its integration into Prime Day. Amazon aims to leverage synergies by increasing Whole Foods' customer base through Prime membership incentives. Despite modest sales growth, challenges remain in online grocery sales, a sector Amazon has struggled with for a decade. The video also compares Amazon's efforts with Walmart's success in online grocery delivery, highlighting the long-term nature of Amazon's strategy.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential benefits Amazon aims to achieve by integrating Whole Foods into its Prime Day offerings?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Amazon face in increasing the number of Prime customers shopping at Whole Foods?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the significance of Amazon Fresh's past performance in relation to the acquisition of Whole Foods.

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the acquisition of Whole Foods impacted same store sales growth compared to the period before the acquisition?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the long-term expectations for Amazon's grocery business following the acquisition of Whole Foods?

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