VOICED: Moroccan tourism industry under threat

Morocco is launching a new tourism campaign to counteract the effects of the economic downturn. Despite being a top travel destination in Africa, Morocco has seen a significant drop in tourist numbers. In response, the country is focusing on advertising, promotions, and targeting new markets, particularly in Europe. Consumers are now seeking closer and more affordable destinations, leading to discounts and special offers in Morocco. The government aims to attract 10 million tourists next year, emphasizing the value of frugal spending within the country.

What new strategy is Morocco employing for its tourism campaign?

How has the economic downturn affected tourism in Morocco?

What changes in consumer behavior have been observed during the current crisis?

What discounts are being offered by luxury hotels in Morocco?

What is the government's goal for tourist numbers in Morocco for the next year?