Nike's Phil Knight on Working With McEnroe, Woods, Jordan

The transcript covers the impact of John McEnroe's temper on his image and sales, the signing of Tiger Woods and Nike's venture into golf equipment, the expansion into casual wear, and the success of Michael Jordan's shoes, which evolved into a brand. It highlights the strategic decisions and marketing tactics that contributed to Nike's growth.

What was John McEnroe's reputation as a tennis player, and how did it affect his endorsements?

How did the personality of Michael Jordan contribute to the success of his shoe line?

Discuss the impact of John McEnroe's temper on his public image and sales.

What strategies did Nike use to market Michael Jordan's shoes after he retired?

In what ways did the branding of Jordan's shoes evolve over time?