Sky News 2012 Olympics Coverage

The transcript discusses the debranding of venues for the Olympics to comply with IOC rules, highlighting the removal of non-sponsor branding. It explores the exclusivity granted to sponsors like Visa, which led to mixed public sentiment. The text also covers controversies over sponsorship rules, such as McDonald's exclusive rights and restrictions on contractors. Public reactions to legal threats over Olympic branding are mentioned, along with advertising restrictions around stadiums, ensuring only Olympic branding is visible.

What measures are taken to ensure that non-sponsor brands are not visible during the Olympic Games?

How does the exclusivity of sponsors affect the availability of products at Olympic venues?

What are the implications for local businesses regarding Olympic sponsorship rules?

Discuss the public sentiment towards non-British brands sponsoring the Olympic Games.

What challenges do local artisans face when trying to participate in the Olympic spirit?