VOICED: Italian icecream-makers Grom set to become global success story

The video tells the story of two friends from Turin who started an ice cream business using organic produce from northwest Italy. Despite initial challenges and an economic crisis, their business expanded internationally. They adhere to a slow farming ethos and experiment with different plant varieties for their products. Their ice cream, made in Italy and exported worldwide, is preferred by customers for its natural taste. The business thrives even in economic downturns, aided by favorable weather conditions.

What inspired the two friends to start their ice cream business?

How has the revenue of the ice cream business changed over the last decade?

What farming method does the business subscribe to, and how does it relate to the slow food movement?

What is unique about the way Graham makes and exports their ice cream?

How has the weather impacted the ice cream business, particularly in June?