Advertising Is Broken Right Now: Kurnit

The video discusses the challenges and evolution of advertising, focusing on consumer avoidance of ads, Google's declining ad revenue, and the rise of native advertising. It highlights the issues native ads pose for media brands and predicts a shift from traditional advertising to marketing, emphasizing the role of social media and consumer-driven content.

How does the concept of native advertising differ from traditional advertising?

What challenges do legacy brands face in the context of native advertising?