Why Airbus May Be Ditching the A380 Jet

Why Airbus May Be Ditching the A380 Jet

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses a significant drop in Airbus stock, attributed to delivery issues with Qatar Airways and a flat earnings forecast for 2016. Additionally, Airbus announced the potential end of the A380 program by 2018, raising concerns about its future. The A380 faces challenges due to its size and limited market appeal, with Emirates being its primary customer. Airbus acknowledges marketing missteps, positioning the A380 as a luxury product rather than a high-density passenger vehicle.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What did Airbus say about the marketing of the A380?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the potential future of the A380 as mentioned in the text?

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