Why Pinterest Doesn't Want to Be Compared to Social Media

Why Pinterest Doesn't Want to Be Compared to Social Media

Assessment

Interactive Video

Business

University

Hard

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The video discusses Pinterest's efforts to differentiate itself from social media and search engines by positioning itself as a visual discovery platform with a strong advertising potential due to users' intent to buy. It also highlights the competition with Instagram, which is expanding its e-commerce capabilities. The video then shifts to Zoom's IPO, emphasizing its profitability compared to other tech IPOs like Lyft and Uber, which are not yet profitable.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key differences between Pinterest and Google according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what way does Pinterest view its competition with Instagram?

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