David Stern on Tech Start-Ups, NBA Digital Media

David Stern on Tech Start-Ups, NBA Digital Media

Assessment

Interactive Video

Business, Physical Ed, Information Technology (IT), Architecture

University

Hard

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The video discusses the challenges in administration and marketing that can hinder great ideas from reaching fruition. It highlights innovations in sectors like health tech, sports, and e-commerce. The NBA's entrepreneurial culture and its ownership by tech leaders are explored, along with its global expansion and media rights strategies. The role of social media in the NBA's growth is emphasized, and the future of sports rights and content fees is debated.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways can sports leagues innovate in media to drive growth?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the NBA face regarding sports rights and content fees?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the NBA's international programming?

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