Rubles Collapse Drives Automakers Out of Russia

The video discusses the impact of the ruble's collapse on the Russian auto market. Many car manufacturers, like Jaguar Land Rover and General Motors, have suspended sales, while others like Audi are uncertain about pricing. Russia is a significant market, but sales have plummeted, with BMW down 70% year-on-year. However, luxury brands like Porsche and Lexus have seen sales increase, possibly due to wealthy Russians investing in cars as a stable asset amidst currency devaluation.

Discuss the potential financial impact on BMW if the ruble collapses by 50%.

What strategies are auto companies employing to navigate the challenges in the Russian market?