Black Friday Brings Higher Demand and Scarcer Deals

The video discusses the holiday season's impact on retail, noting that foot traffic is up but Black Friday deals are less attractive due to supply chain issues and inflation. Retailers are using this opportunity to reduce promotions and protect margins. Earnings reports show a divide between retailers who can manage supply chain challenges and those who cannot, affecting their performance and investor reactions.

What are the expected sales figures for the holiday season according to Adobe?

What challenges are retailers facing in forecasting demand for the next year?