Marketing - Why Pricing Discrimination is Harmful?

Marketing - Why Pricing Discrimination is Harmful?

Assessment

Interactive Video

Business

University

Hard

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The video tutorial discusses the importance of setting the right price for a product in marketing. It highlights the concept of price discrimination, where the same product is sold at different prices to competing retailers, leading to unfair competition. The tutorial explains that price discrimination is not applicable if the product's cost changes or if there are transportation fees involved. Marketers should avoid price discrimination to ensure fair competition.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do transportation fees play in the context of price discrimination?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Why should marketers avoid price discrimination?

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