Away Luggage Rolls Past $1.4B Valuation

Away Luggage Rolls Past $1.4B Valuation

Assessment

Interactive Video

Business, Social Studies, Architecture

University

Hard

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The video discusses Away, a travel brand known for its suitcases with built-in chargers. It addresses challenges faced due to lithium ion battery restrictions and how the company adapted by making batteries removable, enhancing customer loyalty. Away's pricing strategy positions it as a cost-effective alternative to high-end brands. The company manufactures in Asia and is monitoring trade war impacts. Future growth includes expanding beyond luggage into apparel and wellness, focusing on brand experience.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the company's direct-to-consumer model benefit its pricing strategy?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the company's future plans regarding product offerings beyond luggage?

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