Is Made In Russia Bad for Business?

The video discusses the challenges faced by Western and Russian brands in the current geopolitical climate. Western brands in Russia are struggling due to stigma and hostility, while Russian companies face survival challenges, especially those with debt in foreign currencies. Many Russian companies are exploring Asian markets as an alternative, but face the challenge of building new relationships. The influence of the Kremlin on Russian companies is significant, affecting their international branding and operations. The video also touches on the limited success of Russian brands outside Russia.

What role does the Kremlin play in shaping the strategies of Russian companies?

How does the political environment in Russia affect the operations of Russian companies?

What impact does the lack of successful Russian brands in international markets have on the country's economy?