Snapchat Projected to Lose U.S. Users for First Time

The video discusses the differences in user metrics between E Marketer and Snapchat, highlighting E Marketer's prediction of slowing user growth in the US, which Snapchat disputes. The discussion extends to the challenges faced by social media platforms in achieving user growth, emphasizing the importance of monetization. Snapchat's potential in international markets is explored, with a focus on their revamped Android app. Analysts express cautious optimism about Snapchat's future, noting improvements in executive stability and strategic focus on monetizing their core Gen Z demographic.

What methodology does E marketer use to analyze user growth compared to Snapchat?

How does Snapchat's reporting of daily active users differ from E marketer's focus on monthly active users?

What are the predictions made by E marketer regarding user growth in the US for Snapchat?

What challenges does Snapchat face in capturing users from demographics outside of Gen Z?

What factors does Snapchat claim are not considered in E marketer's forecast?

How do analysts view Snapchat's potential for growth in the international market?

What signs indicate that Snapchat is trying to improve its profitability and user engagement?