Marketing Mix - People

The video tutorial discusses the role of additional PS, particularly people, in marketing. It highlights how word of mouth and personal opinions are crucial for establishing a brand image in the minds of customers. The tutorial emphasizes that anyone discussing a business, whether customers or brand loyalists, is a vital part of the marketing mix.

What role do people play in marketing according to the text?

How does word of mouth influence marketing?

What does establishing an image of a business in the mind of a customer entail?

What is one of the primary objectives of marketing as mentioned in the text?

Why are brand loyalists considered integral to the marketing mix?