HBO Max Has Built-in Advantages at Launch, Says Lightshed's Greenfield

The transcript discusses HBO's existing subscriber base and its strategy to grow by diversifying content. It compares HBO Max with other streaming services like Disney Plus and Netflix, highlighting HBO's domestic focus and broader content range. The impact of streaming services on traditional linear TV is examined, noting the trend of cord-cutting. Challenges in content production due to the pandemic are addressed, emphasizing the advantage of HBO's extensive library content.

What is the significance of hiring Jason Kilar from Hulu for HBO Max's strategy?

How has the pandemic affected traditional TV viewership and what is the trend observed?

What advantages does HBO Max have over its competitors in terms of content library?