One of Japan's Biggest Pop Stars Isn't Human

Hatsune Miku, a digital pop star, has released over 100,000 songs and performed globally. Her image is widely recognized, even appearing on a Japanese space rocket. Developed by Hiroyuki Ito's company using Yamaha's Vocaloid technology, Miku allows users to create music by inputting melodies and lyrics. The software has sold 120,000 licenses, enabling fans to contribute to her concerts. Miku generates revenue through merchandising, licensing, and ticket sales. Her presence challenges traditional music concepts, offering a new perspective on music creation and performance.

In what ways do fans interact with Hatsune Miku's music?

What are some of the revenue streams for Hatsune Miku's company?