What simple menu items did McDonald's originally offer?
McDonald’s Wants to Know Your Order Before You Do
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The video discusses the evolution of McDonald's from a simple fast food menu to a tech-driven giant. It highlights the company's initial success, challenges faced in 2013, and the strategic changes implemented by CEO Steve Easterbrook. The focus is on technological advancements like app-based orders, license plate scanning, and personalized menus, aiming to enhance customer experience and drive growth.
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5 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What significant change did Steve Easterbrook implement as CEO?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
In what ways can diners customize their burgers at McDonald's?
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
How does McDonald's technology personalize the consumer experience?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
What is the expected future capability of McDonald's regarding customer orders?
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