Anchor Point and Target Point in Negotiation

The video tutorial explains the importance of target and anchor points in negotiation. It discusses how to set target points by understanding interests and objectives, emphasizing the need for them to be specific, achievable, and verifiable. The tutorial also covers the role of anchor points, highlighting the advantage of having superior information. It concludes with strategies for managing the bargaining range to achieve a win-win agreement.

What role does information play in determining the anchor point during negotiations?

Explain the concept of a 'zone of potential agreement' in negotiations.