Fair Trade

The video discusses the challenges faced by coffee farmers in Guatemala, who are paid low prices for their beans. The Fair Trade Foundation aims to address this by ensuring fair prices and better business practices. Certified growers receive a minimum price, and fair trade helps them form cooperatives for better efficiency. The initiative also provides a premium for community projects, benefiting millions. Despite these efforts, the global trading system still favors developed nations, but fair trade seeks to improve conditions for producers in poorer countries.

In what ways does fair trade aim to create a closer connection between producers and consumers?

What impact has fair trade had on the lives of farmers and their families according to the Fair Trade Foundation?