Why We're OBSESSED with Pumpkin Spice

The video explores the psychological and social factors behind the popularity of pumpkin spice. It highlights the addictive nature of sugar, social conformity, reactance theory, and nostalgia as key drivers. These elements make pumpkin spice a seasonal favorite, influencing consumer behavior and emotional responses.

What psychological factors contribute to the popularity of pumpkin spice lattes?

How does sugar in pumpkin spice lattes affect our brain's reward system?

Explain the concept of social conformity as it relates to pumpkin spice consumption.

What is reactance theory and how does it apply to the desire for pumpkin spice lattes?

Discuss the nostalgic feelings associated with pumpkin spice and their impact on mood.