Alphabet Beats Forecasts as Google Ads Surge

The transcript discusses Alphabet's impressive growth, highlighting a nearly 50% increase in core search clicks despite competition from Facebook and Amazon. However, the cost per click has decreased, affecting profitability. Traffic acquisition costs, which are rising, are a concern for investors. Despite these challenges, Alphabet has achieved a 20% top-line growth, aided by a disciplined cost structure under CFO Ruth Porat, leading to a strong profit story.

What factors contribute to the extraordinary growth rate of Alphabet?

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In what ways is the search function described as robust despite competition from other platforms?

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How does the increase in clicks relate to the pricing on a per click basis?

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What concerns do investors have regarding traffic acquisition costs?

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What impact does Ruth Porat's cost structure have on Alphabet's profit story?

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